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Effects of Musik in Advertising

The concept of advertising music bundles various forms of musical integration in advertising measures. For example, audio logos...
Music TV Spot Signal Advertising

Music as a Recognition Signal in TV Advertising

Hardly any commercial works without music today. In addition to background music as accompaniment, the use of music...
Werbung Musik Hintergrund

The Use of Background Music in TV Spots

Advertisers have always used music to enrich their TV spots and thus stand out from the competition. It...
Long Tail niche poducts

What is actually meant by Long Tail?

Behind the concept of the Long Tail lies an economic theory that describes the increasing economic importance of...

How to Establish a Music Publishing House?

Publishing works – Works to make money: labels in particular can integrate the publishing arm with little effort...

Advantages of Digital Sheet Music for Complete Editions

Total musical expenditures were and still are considered a monument to a composer today. According to its name,...

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