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Music notes - the external nature of music?

Is music without musical notes at all autonomous? Music is made interpretable as something abstract, in itself nothing...

Audio branding and Acoustic Corporate Identity

The term audio branding (resp. Acoustic Branding) has been coined as a counterpart to visual branding. Visual branding...

The Use of Background Music in TV Spots

Advertisers have always used music to enrich their TV spots and thus stand out from the competition. It...

Music as a Recognition Signal in TV Advertising

Hardly any commercial works without music today. In addition to background music as accompaniment, the use of music...

Effects of Musik in Advertising

The concept of advertising music bundles various forms of musical integration in advertising measures. For example, audio logos...

Transcription of Popular Music

In music-historical epochs the notes for great works were always written down first. It was only after it...

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