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Sheet Music Videos - YouTube as a marketing channel

Anyone who wants to draw attention to his/her sheet music cannot ignore YouTube, the largest music search engine...

Your arrangement on Spotify

Listing sheet music on streaming services? Streaming services, digitalization, playlists are current keywords for the music industry. As...

Sheet Music and Blockchain

Discontinuity, challenge and constant changes are probably the most central concepts when it comes to the complexity of...

Final step in producing music scores

As mentioned in the previous post, the automatic transcription process is checked and examined by humans. What is...

Transcription of Popular Music

Although transcription has its origin in the world of classical music, it is used as well in the...

Audio branding and Acoustic Corporate Identity

The term audio branding (resp. Acoustic Branding) has been coined as a counterpart to visual branding. Visual branding...

Effects of Musik in Advertising

The concept of advertising music bundles various forms of musical integration in advertising measures. For example, audio logos...

Music as a Recognition Signal in TV Advertising

Hardly any commercial works without music today. In addition to background music as accompaniment, the use of music...

The Use of Background Music in TV Spots

Advertisers have always used music to enrich their TV spots and thus stand out from the competition. It...