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Transcription of Popular Music

Although transcription has its origin in the world of classical music, it is used as well in the...

Audio branding and Acoustic Corporate Identity

The term audio branding (resp. Acoustic Branding) has been coined as a counterpart to visual branding. Visual branding...

Your arrangement on Spotify

Listing sheet music on streaming services? Streaming services, digitization, playlists - there are the hot keywords for the...

Sheet Music Videos - YouTube as a marketing channel

Anyone who wants to draw attention to his sheet music will not be able to ignore YouTube. YouTube...

Effects of Musik in Advertising

The concept of advertising music bundles various forms of musical integration in advertising measures. For example, audio logos...

Music as a Recognition Signal in TV Advertising

Hardly any commercial works without music today. In addition to background music as accompaniment, the use of music...

The Use of Background Music in TV Spots

Advertisers have always used music to enrich their TV spots and thus stand out from the competition. It...

What is actually meant by Long Tail for music business?

Behind the concept of the Long Tail lies an economic theory that describes the increasing economic importance of...

How to Establish a Music Publishing House?

Publishing works – Works to make money: labels in particular can integrate the publishing arm with little effort...

Categories

Category thumb soundnotationbloglogos engl 0002 technology
Category thumb soundnotationbloglogos engl 0001 music business
Category thumb soundnotationbloglogos engl 0000 about sheet music
Category thumb soundnotationbloglogos engl 0003 musicology kopie