The marvelous life work of Pauline Viardot
Pauline Viardot-García (b. 18 July 1821, Paris; d. 18. Mai 1910, Paris) was a singer, composer, piano...
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Music notes - the external nature of music?
Is music without musical notes at all autonomous? Music is made interpretable as something abstract, in itself nothing...
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Audio branding and Acoustic Corporate Identity
The term audio branding (resp. Acoustic Branding) has been coined as a counterpart to visual branding. Visual...
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The Use of Background Music in TV Spots
Advertisers have always used music to enrich their TV spots and thus stand out from the competition....
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Music as a Recognition Signal in TV Advertising
Hardly any commercial works without music today. In addition to background music as accompaniment, the use of...
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Effects of Musik in Advertising
The concept of advertising music bundles various forms of musical integration in advertising measures. For example, audio...
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