Sheet Music Videos - YouTube as a marketing channel
Anyone who wants to draw attention to his/her sheet music cannot ignore YouTube, the largest music search engine in the world. Almost all new releases are also distributed on YouTube. Whether intendent or not, often on the very same day of releasing, the first covers and lyric videos are already online by other Youtubers. In addition to the original, many adaptations can quickly be found among the firsts search results. In part, this video flood is, however, not in the interest of the rights holders and the quality is sometimes questionable as well.
It seems natural to try to break this proliferation by offering your own content, which fulfils the need for lyrics and adaptations. Ideally, you can use your digital sheet music videos (which can include lyrics) to make fans happy and keep them on your channel. In the end, a well-made video with musical notes can be the initial inspiration for a fan, to take out his instrument, and to play the song for himself. In this case, you might just have established a deeper connection to this fan. Because it is a difference, whether someone only passively listen to a song or actively participate in it, be it by singing or playing. In both cases, one's own physical experience leads to a deeper connection and a long-term anchoring of your music in the mind of a fan. This way, in the ideal case, you convert passive music listeners to active music fans with your music notes videos.
Earn money with sheet music videos?
Another aspect, which shouldn’t be underestimated, is the remuneration of your video. Remuneration on YouTube means activating advertisements. If you activate your video for the remuneration, YouTube will display advertisements and share the advertising revenues with you. This option offers you on the one hand earnings and on the other hand improves the ranking of your video on the platform. YouTube prefers videos with activated remuneration to the other videos. However, payment is only possible for the rights holder and isn’t allowed for normal users. As a rights holder, you are sitting on an important level, to position your video in front of those from the normal users.
Original sheet music on YouTube
On YouTube you can publish the original sheet music for the song and the user can be sure that he receives a high-quality score. Moreover, you can combine your content with links to the shops where the score can be purchased.
While a conventional music video devours a lot of time and has high production costs, a sheet music video in WMV format is included in all arrangements from Soundnotation. The price depends on the arrangement, but in all configurations, it is always in a relaxed, double-digit range.
As an example for sheet music videos from Soundnotation take a look at this Guitar solo sheet music of the song "Der Traum ist aus" by the german Band "Ton Steine Scherben".